Last updated: 15 January 2026
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies allow websites to remember your preferences, login status, and other information to enhance your browsing experience.
innovarixis AG uses cookies for several purposes:
These cookies are essential for the website to function properly and cannot be disabled. They are usually set in response to actions you take, such as setting privacy preferences or filling in forms.
We use Google Analytics to collect information about how visitors use our website. This helps us understand which pages are most popular, how users navigate through the site, and where improvements can be made.
These cookies enable enhanced functionality and personalisation, such as remembering your language preferences or login status. They may be set by us or by third-party providers whose services we use.
We use marketing cookies, including Google Ads cookies, to deliver relevant advertisements and measure the effectiveness of our advertising campaigns. These cookies may track your browsing habits across different websites to build a profile of your interests.
The following table provides detailed information about the cookies used on our website:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores user cookie preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking | 90 days | Marketing |
| _gcl_aw | Google Ads - conversion attribution | 90 days | Marketing |
| IDE | Google Ads - advertising personalisation | 2 years | Marketing |
Our website uses services from third-party providers that may set their own cookies:
We use Google Analytics to analyse website usage and improve our services. Google Analytics sets cookies to collect information about how visitors use our website. This information is used to compile reports and help us improve the website. The cookies collect information in an anonymous form, including the number of visitors, where visitors come from, and the pages they visit.
We use Google Ads for advertising and remarketing purposes. Google Ads cookies help us measure the effectiveness of our advertising campaigns and show relevant advertisements to users who have previously visited our website.
Our website uses Google Fonts to display fonts. When you visit our website, your browser may download fonts from Google's servers. Google may set cookies or collect information about your visit as part of this service.
You have several options for managing cookies on our website:
When you first visit our website, you'll see a cookie consent banner that allows you to:
You can also control cookies through your browser settings. Most browsers allow you to:
Our website implements Google Consent Mode v2, which allows us to adjust how Google Analytics and Google Ads behave based on your consent preferences. When you reject marketing or analytics cookies, these services operate in a privacy-enhanced mode that respects your choices whilst still providing basic functionality.
If you choose to disable certain types of cookies, it may affect your experience on our website:
We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the "Last updated" date at the top of this policy. We encourage you to review this policy periodically to stay informed about how we use cookies.
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
innovarixis AG
Goethestraße 85
80952 Munich, Bavaria
Germany
Email: privacy@innovarixis.pro
Phone: +49 893099561